I have been following the advances in shoe technology over the past decade. The global footwear market is growing at a stable rate of 2% a year, and it is expected to reach $212 billion in 2018. New research gives birth to new technologies, and the information about shoes is growing every day. From Adidas’ Springblade technology to Nike’s Flyknit invention new models are released every year. In this ocean of information how can consumers identify  the product that is right for them in order to make wise buying decisions?

When you are swamped by too much information, what matters is to organize this information in such a way that it becomes knowledge. We live in an information-rich world, but it is often a challenge to find the information we want amidst all information “noise” and “fog”. AKTORS.org (Advanced Knowledge Technologies For Shoes) aims at helping people find information about shoes that is usable so that they can make the right buying decisions.

From the moment that we wake we just seem to be surrounded by a wealth of information that comes to us from a variety of sources. But, when it comes to shoes, if you take a look at the information that you collect, you will tend to see that most of it is pretty useless and the nuggets of information that are actually important are smaller than you realize. However, those nuggets are what we have to find and it can be tough when it is swamped by everything else. That is where things such as the semantic web can help and, to be honest, we do need all of the help we can get.

So how do you know the information that is important and that which should be forgotten?

Well, to be frank, any information that solves an issue or answers a question that you have, either personally or with your business, can be deemed to be important. However, that does of course mean that you also need to know what the problem is in the first place to then be able to pick out the key information that will provide you with the solution.

In other words, “knowledge” depends on your ability to identify an issue, know what to look for, and to then discard the rest. Sounds easy? Of course it does, but the problem is that it isn’t.

You need to remember one thing.  We talk about “information technology” rather than “knowledge technology” and that in itself should be a clue as to how difficult this can be.

However, in the broad topic of footwear, AKTORS.org offers a solution as it enables consumers to deal with information in a manner that is more suitable to their needs.

Turning Information into Knowledge of Advanced Shoe Technologies

Shoe technology has impressively advanced over the years. Let me mention two shoe brands whose research has resulted in advanced shoe technologies.

Nike Flyknit


Named best shoe invention in 2012, the eco-friendly Flyknit is the epitome of the light shoe (160g) with the best form-fitting. It has an unparalleled precision fit because it consists of only one material: a thread that is knitted around your foot. Traditional athletic shoes consist of multiple parts and materials that are cut and sewed together at the expense of proper from-fitting.

Adidas Springblade

SpringBlade TEchnology

Instead of the traditional foam in the outsole, Adidas came up with the idea of 16 polymer blades. Springblade technology functions like a spring. The blades absorb the energy from the user’s weight, and they release it as the user walks, resulting in explosive energy in every step.


Turning Information into Knowledge of Savings And Coupon Deals

As a 31-year-old man, I love to stay active. I go jogging every day before heading out to work and have an energy-packed smoothie to start my morning off right. Four or five days a week I also like to hit the gym to stay nice and toned. There are a lot of pretty ladies who go to the gym too, so I try to my best to look good while I’m working out. Through research and personal experience, I’ve found that FinishLine.com has some of the best selection of any other retailer.

FinishLine.com is one of the top retailers in the world for a guy like me who loves to stay active. Their selection of footwear, apparel and accessories are available for men, women and children of all sizes. Finish Line’s personal mission statement says that their goal is to connect fashion-conscious individuals with the best selection of brand name apparel for sports inspired products, and that’s exactly what they do for me. Not only do they have a great selection, but they have an incredible staff as well.

At their website, you can browse their inventory of athletic apparel and you’ll be able to find some of the best deals around. Not only are there sales going on regularly, but you can also find a variety of Finish Line discount codes on the net to save even more money. I’ve been able to take advantage of these sales by having a Finish Line coupon code or one of the Finish Line promo codes.

Related reading: Save on shoes and apparel with coupons for 6pm.

Some of the Best Shoes Around

I’m a sneaker head and love ensuring that my shoes look as great as the rest of my body. Whether I’m going for a jog, hitting the gym or just having a casual day on the weekend, I like to make sure that my shoes are stylish. FinishLine.com has a wide selection of shoes from some of the most popular brands, so I can always find a new pair when I need them.

Some of the brands they carry include:

  • Nike
  • Adidas
  • Puma
  • Reebok
  • Asics
  • Converse
  • Sketchers
  • Air Jordan

I’ve been known to play a little basketball with some of my buddies on the weekends, so I decided to buy some Jordans. I was able to find a pair of black and red Jordan CP3 VIIIs for a fraction of what they typically cost. Usually this type of shoe is upwards of $130 and with my Finish Line coupon code, I was able to pick them up for less than $60 before taxes. They also sell a variety of other Jordan products so I can make sure I’m matching my brands at all times.

Coupons for a Variety of Products

Whenever I’m getting ready to replace my running shoes or by some new athletic wear, I browse around online for Finish Line coupons that I can use on their site. FinishLine.com has weekly deals, and sometimes I can find discounts to save up to 50 percent on items they’ve already marked down. On occasion, I’ve even been able to find 50 percent off coupons for basketball shoes as well as shoes for my nieces and nephew.

My family and I also love to go hiking whenever we can, so we need to make sure we have some good hiking boots to handle the trails we go on. There are usually coupons for Finish Line hiking boots where we’ve been able to save anywhere from 10 to 20 dollars per pair, which is great because sometimes hiking boots can be quite expensive. For free shipping of thousands of Finish Line items, check also Deal Catcher.

Where I get my Casual Clothes

The best part about Finish Line is that not only can I get athletic clothes and shoes, but they also sell a variety of casual wear as well. When I’m not wearing my Air Jordans or Nikes, I love to wear my Converses when I go out. Finish Line also has a ton of t-shirts that fit me perfectly and are made from great material. I was even able to find a shirt on sale with Michael Jordan and Bugs Bunny from the classic movie Space Jam so I could impress the ladies at my local bar.

When I need shirts, pants, shorts, jackets or shoes, I go to FinishLine.com to find what I need and get a great deal on my new clothes. During the holidays, I often just tell my family to go to FinishLine.com and buy me a gift card so I can restock my closet.

Finish Line has a partnership with the University of Indianapolis. With its headquarters in Indianapolis, Finish Line provides high quality merchandise that represents the university of Indianapolis.